Who We Are

Gabriel, Andrea, Maximo, and Druscilla Villarrubia
Greetings Friends, Family and Lost souls alike, to our little corner of the world. To all of you, we hope that you find something in our wanderings, stories, and pictures to take away with you, and may they inspire you to live freer, love harder or just laugh -- hopefully all of the above.

If you happen to not be of our tribe, introductions are in order. We are Gabriel, Andrea and Maximo Villarrubia, an early-mid-late thirties couple and their Son - incredibly successful in life if only because we all found each other - and in each other, found true love. Love. We hold love above all else, for true love is the missing piece from each of us, until it finds us - much like Andrea and I found each other, and Maximo found us. It's the strength in that love that allowed us to follow our dreams, to have left the comfort of the lives and jobs we knew, and to have sought out this new place in the world, and this new way of living in it.

We left San Francisco in 2006 for Sayulita, Mexico, and have followed our hearts and dreams enough to be able to now call it our home. We always knew that once we had found each other, that our love would give us the strength to overcome and follow our every dream, and that dream led to us building our home, la Casa Loteria, plus starting Sayulita Dream Weddings and Sayulita at Your Service. Our most important ventures were soon to come - on August 27th, 2008, our Son, the forcer of nature known as Maximo, was born, and then on October 4th, 2012, when our little Druscilla joined the Love Cult. The fact that we get to raise our kids together in this paradise, and spend most every part of every day with them, is the truest representation of our "Sayulita dream".

So here we are, focusing every day on working smarter, slower and happier, assuring there is time every day for our love, life and family-seeking that elusive & rewarding freedom - of spirit, of body, of soul. Wherever our dream takes us next, it will be successful because of trying, whatever the outcome.

So join us when you have a moment, drop us a line, or see what we can do for you in our new part of the world. We hope our attempt to create a living from our loves brings something positive to everyone we know and care for.

For now, remember that while the road less traveled may take you through some rough passages full of risk and mystery, you are sure to bring something new out of it that you didn't even know you were looking for.

Work less, live more, love more, stay free.

Gabbi & Andrea Villarrubia

We were inspired by the truth in the simple tale that follows – enjoy, and share it if you also find wisdom in it…

An American investment banker was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the mall boat were several large yellowfin tuna. The American complimented the Mexican on the quality of his fish and asked how long it took to catch them.

The Mexican replied, "only a little while."

The American then asked why didn't he stay out longer and catch more fish?

The Mexican said he had enough to support his family's immediate needs.

The American then asked, "but what do you do with the rest of your time?"

The Mexican fisherman said, "I sleep late, fish a little, play with my children, take siestas with my wife, Maria, stroll into the village each evening where I sip wine, and play guitar with my amigos. I have a full and busy life."

The American scoffed, "I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds, buy a bigger boat. With the proceeds from the bigger boat, you could buy several boats,eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the processor, eventually opening your own cannery. You would control the product, processing, and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually New York City, where you will run your expanding enterprise."

The Mexican fisherman asked, "But, how long will this all take?"

To which the American replied, "15 - 20 years."

"But what then?" Asked the Mexican.

The American laughed and said, "that's the best part. When the time is right you would announce an IPO and sell your company stock to the public and become very rich, you would make millions!"

"Millions ... then what?"

The American said, "Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siestas with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos."

Who We Are